Successful communications is about making people care – whether it’s about a message, a product, a policy or a person. To do this, you need to understand the authentic opinions, behaviors, values and attitudes of the people you care most about – whether these are customers, constituents or community leaders. Cocker Fennessy uses customized research and analytics to measure public opinion, understand consumer behavior, listen to social media chatter, test reactions to messaging, influence public policy, benchmark communications programs and assess employee attitudes. We then use research insights to design outreach and communication strategies that inspire, motivate and create change. And most importantly, research allows us to be strategic and efficient with tactics to help clients reach their objectives. Cocker Fennessy’s in-house research team has worked with public and private sector clients throughout the country to conduct market research, public opinion research and communications testing. Nothing we create is off-the-shelf. We look at each client’s needs from a fresh perspective and customize our approach so it is pitch-perfect, reflecting our client’s unique mission, needs and personality. Our research services include: Quantitative research- Mail, telephone and cell-phone surveys
- Conjoint, forced-choice and segmentation studies
- Customer value analysis
- Online surveys of decision-makers and stakeholders
- Regional public opinion panels (online, telephone and in-person)
- Social media analysis
- Omnibus research
- Secondary data assessments
Qualitative research- Traditional and online focus groups (including use of decision-assisting technology)
- In-depth and executive interviews
- Social media monitoring
- Ethnographic studies
- Customer experience studies
- Value laddering or “means-end” interviews
| 
