Media

Our team is experienced managing media programs related to everything from straightforward public information initiatives to major challenges threatening the future viability of companies and organizations.  

We are keen media observers and active participants, which give us insight into the changing landscape of media opportunities and risks. We’re creative, resourceful, and focused on probable outcomes.

We use an array of new and established media tools – free and paid – to effectively communicate about issues and topics.

 

Results

Developed and implemented a statewide media relations and outreach program to inform the public and stakeholders about a rural community broadband expansion project. Work included the development of news releases, editorial placements, guest columns, paid advertising and a speakers’ bureau.  NoaNet successfully gained visibility in communities across the state, secured ongoing news media coverage and held successful community events with local, state and federal officials, including the Governor. Media coverage successfully demonstrated broadband connectivity’s vital role to community institutions such as hospitals, libraries, municipalities and healthcare clinics.

Developed and implemented a statewide media relations and outreach program to inform the public and stakeholders about a rural community broadband expansion project. Work included the development of news releases, editorial placements, guest columns, paid advertising and a speakers’ bureau. 

NoaNet successfully gained visibility in communities across the state, secured ongoing news media coverage and held successful community events with local, state and federal officials, including the Governor. Media coverage successfully demonstrated broadband connectivity’s vital role to community institutions such as hospitals, libraries, municipalities and healthcare clinics.

Provide strategic advice to the Pacific Merchant Shipping Association (PMSA), an independent trade association representing companies that operate marine terminals, cargo and cruise vessels, and that provide related services.  Cocker Fennessy advises the trade association on managing media and government matters, monitors emerging issues, and produces guest columns and informational materials to help educate policymakers and the public about the industry.

Provide strategic advice to the Pacific Merchant Shipping Association (PMSA), an independent trade association representing companies that operate marine terminals, cargo and cruise vessels, and that provide related services. 

Cocker Fennessy advises the trade association on managing media and government matters, monitors emerging issues, and produces guest columns and informational materials to help educate policymakers and the public about the industry.

Advise a trade association of Native American tribes in Washington to communicate the benefits of tribal gaming to tribal communities and the broader public. Cocker Fennessy has provided earned and paid media outreach to the tribes for nearly a decade.  Recently, Cocker Fennessy produced a multimedia campaign promoting “Washington Tribes”. Work included the production of several videos featuring the community and tribal leaders; an extensive still photography library; a new website; an informational poster distributed to 2,000+ governments, community and business leaders; and a social media advertising campaign.  Response to the campaign exceeded expectations and greatly increased awareness of the benefits of tribal investments.

Advise a trade association of Native American tribes in Washington to communicate the benefits of tribal gaming to tribal communities and the broader public. Cocker Fennessy has provided earned and paid media outreach to the tribes for nearly a decade. 

Recently, Cocker Fennessy produced a multimedia campaign promoting “Washington Tribes”. Work included the production of several videos featuring the community and tribal leaders; an extensive still photography library; a new website; an informational poster distributed to 2,000+ governments, community and business leaders; and a social media advertising campaign. 

Response to the campaign exceeded expectations and greatly increased awareness of the benefits of tribal investments.